Customer
Europastry
Project Areas
3D animation
Project Description
3D animation to present Pop Dots, a new product launched on the market.
Point of departure
Pop Dots offers more than 200 references with endless possibilities when it comes to personalizing this culinary delight: filling, topping and decoration. The company needed to present its new range and, to do so, we created a very rhythmic 3D animation.
Challenges
Solutions
We based the creative idea of the Pop Dots project on the personification of the product, giving the sweets life and movement. To explain all the customization options, we contextualized the protagonists in a fantastic factory in which little by little and through several ribbons they received the filling, the cover and the decoration. All of this was captured in a storyboard that later helped us animate the entire project. We developed the 3D model from product and packaging photographs and, once we obtained the desired result, we edited the video to achieve a very fast-paced result.
