Customer
Atrápalo
Project Areas
3D Animation
Project Description
We created a 3D animation for Atrápalo’s Christmas campaign, focusing on the concept of gifting experiences. The project included the development of a creative script, the design of unique visual elements, and the final 3D animation.
Initial Situation
Atrápalo, a leader in offering unique experiences, sought an innovative way to communicate its value proposition during the Christmas season: giving unforgettable experiences as gifts. They envisioned this idea through a 3D animation centered around a special machine capable of “wrapping” experiences as if they were presents.
Challenges
Solutions
To bring the concept to life, we developed a creative idea centered on a Steampunk-style Christmas factory, where a magical machine wrapped Atrápalo’s experiences as unique gifts.
Throughout the process, we infused a festive atmosphere into the design by incorporating iconic Christmas elements and maintaining the brand’s signature red and logo to reinforce its visual identity.
We worked iteratively, producing visual styles and renders to validate each stage with the client. The animation was complemented by a voiceover, adding dynamism and clarity to the message.
The final result was a highly versatile and visually engaging video that captured the magic of gifting experiences. It adapted seamlessly to the various formats required for Atrápalo’s Christmas campaign.
